Real time, continuous and nonverbal
Interactive dial technology gives you an instant, continuous read on data as respondents are collecting it. It can be utilized to test both live media (television, video, music) as well as to get an instant read on traditional closed end quantitative questions. Many clients find value in combining this technology in a qualitative setting.
Many GroupNet members offer interactive dial technology for your focus groups or large group studies. This wired or wireless, hand held dial based electronic group measurement system is versatile enough to be configured at a facility, off site, or on the road.
Dial technology:
- Enhances the focus group experience by enabling nonverbal responses, thereby eliminating negative group dynamics.
- Allows for faster data processing turn around - creating stat tested tables in ten minutes without transcription errors or coding delays.
- Eliminates reliance on retrospective measures.
- Provides second-by-second analysis of respondents' reactions to test materials.